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  1. Blog-Spotting with IBM In a nod to the increasing importance of public opinion, IBM has introduced the Public Image Monitoring Solution, software that helps companies monitor blogs, wikis, news feeds and other community-generated content to find out what people are saying about them. Such a tool is necessary, IBM says, because self-publication of Web content has risen dramatically, with half of all Web content now generated by individuals. And more consumers are factoring public opinion into their buying decisions. Using IBM’s text analytics and semantic search technology, the software analyzes the tone of postings and identifies popular discussion topics.

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